
Anders Qvarnström, VP Marketing & Business Development, takes
the opportunity to show SmithSynthesizer.
Developing a new medicine is a long and arduous process. Despite major
scientific advances, the development of medicines is still the most
complicated development process in the industrial world. Development
costs an average of USD 700 million and can take anything between
10 to 15 years. Even when drugs finally reach the testing stage, 80%
fail forcing companies to re-start the entire process. |

Personal
Chemistry
Founded: 1998
Publicly listed: No
Number of employees: 90
Key business area(s): Faster chemistry development
Telephone: +46 18 489 90 00
Website
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Reacting
quicker
to a demanding World
That is
why a company in Sweden have invented an ingenious new way of medicinal
development. Personal Chemistry AB have developed an entirely new
technology - Coherent Synthesis - which accelerates chemical
development using microwave technology. Whats more, the Coherent
Synthesis process not only reduces development time, it also enables
chemists to perform reactions otherwise practically impossible to
run.
CEO, Hans Johansson explains: Chemists appreciate
the freedom to explore our Coherent Synthesis gives them because complicated
chemistry can be performed faster and with better results than ever
before.
A young company
Personal
Chemistry are based in the Stockholm-Uppsala region of Sweden - a
renowned hot-bed of scientific development encompassing The Karolinska
Institutet, The Royal Institute of Technology and the major Universities
of Stockholm and Uppsala.
A young company that was only established in August
1998, it now enjoys an annual turnover of SEK 14 million in 2000 (USD
1.4 million) and is already aiming to list on the OM Stockholm Exchange
within the next year. A rapidly expanding company, it increased its
workforce from 24 to 63 in 2000, establishing sales teams in Great
Britain, Germany, USA and the Nordic region.
A unique
combination
The company is the result of a unique combination of employee expertise
ranging from precision microwave engineering working for Ericsson
to drug development in Pharmacia and instrument development at AmershamPharmacia
Biotech. Coherent Synthesis is the brainchild of these minds. Essentially,
it is a computerised system for organic synthesis and consists of
a workstation (SmithSynthesizer), software (SmithWorkflowManager),
SmithReactionKit and other accessories. The system can be programmed
to conduct up to 120 reactions at one time with around 12-15 reactions
per hour. Its ability to accelerate chemical reactions is a major
technological breakthrough for the medical industry.
Our technology enables reactions to take place
tens to thousands of times faster than through conventional methods.
Individual reactions can therefore be completed within minutes, not
hours, explains Johansson.
This not only offers the direct benefit of time
savings but also many other indirect benefits. For example, it not
only expands the range of chemical transformations possible but provides
a more simplified way of working, higher levels of productivity and
safety, as well as in some cases a more environmentally friendly method
of chemistry.
Johansson adds, Our technology also ensures
reproducible reaction conditions with higher yields thus allowing
the chemist the freedom to explore specific ideas. This also has the
benefit of reducing the risk of experimental error.
Incredibly
effective
Coherent Synthesis has already proved incredibly effective in the
world of pharmaceuticals.
In 2000, 20 pharmaceutical companies were
invited to evaluate Coherent Synthesis. 10 of the companies challenged
our technology with some very complex chemical problems and all achieved
results they never even came close to in the past, says Johansson.
These impressive results have not surprisingly attracted
an enthusiastic following. The technology has grabbed the attention
of some of the biggest names in the pharmaceutical industry and the
client range is growing.
We have around a dozen large pharmaceutical
companies as committed customers but we are also gathering an increasing
following in other chemistry-related industries where organic synthesis
is important, adds Johansson.
As medical research advances at an increasingly
rapid rate, Personal Chemistry seem perfectly placed to ride the crest
of the biotechnology revolution.
Nicholas Mead
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